![]() ![]() Viewers are 2.7 times more likely to buy a product once they see a promoted video. Video is a great marketing tool, even on Pinterest. Video pins: They look like regular pins, except the video starts playing automatically as the user scrolls over them. They show up in a user’s feed with the text “Promoted by” and your business name. Promoted pins: These are the simplest to set up. Pinterest offers a few different ad options to promote your brand. Remember to use your chosen keywords in your ad description and title of your promoted pin, too! 3. Pinterest will show you related keyword ideas to add as well. Now, when you’re ready to create a new ad campaign in Pinterest, input those keywords. You may be able to unearth a few hidden gems. See if there are any keywords Ubersuggest suggests that Pinterest didn’t. While the data associated with these keywords is for Google search and Google Ads, you can still use it when optimizing your Pinterest advertising strategies.Ĭompare the results to what Pinterest suggests for you. Then, click “Keyword Ideas” in the left sidebar. ![]() Start by typing your primary keyword into the search box and then clicking “Search.” From there, compare these keywords against the list generated by Ubersuggest. ![]() Keep your list of potential keywords nearby. Get ideas for new keywords based on what Pinterest suggests for you. If the results aren’t bringing up things relating to your product or service, those probably aren’t the right keywords to use. You need to know what your target audience is searching for on Pinterest before you can advertise to them.Ī super simple approach is to just type in search terms you think your audience might be using and see what comes up. It’s the same thing for Pinterest advertising. What’s the first step you take when creating Google AdWords ads? You need great content on your boards to attract followers and be successful with marketing on Pinterest.Ī properly optimized profile will help your ads reach more people. This changes the description only for your account, and not for anyone else who has already pinned it. To edit an existing description, click the Edit icon, which looks like a pencil. When adding a pin from another website, or repinning one on Pinterest, be sure to edit the description content to maximize it for SEO. Within pin content: Include at least one keyword when you save new pins. Instead, they’ll be interacting with individual pins on your account. Most Pinterest users won’t see your board descriptions. You can also list keywords separated by commas. Some people write sentences that include keywords. Profile description: Include at least one keyword in your description, and more if you can fit them.īoard descriptions: You can include keywords here one of two ways. Include a keyword about what you do, like, “Neil Patel – Content Marketing Tips.” There are a few key places you need to use SEO keywords: So when you search Pinterest for “digital marketing,” you see her profile in the results. Its algorithm relies heavily on keywords to show users content they’re interested in, and for your pins to show up in searches.įor example, social media manager Chloe West includes the keywords “social media” and “digital marketing” in her name. 1. Optimize your Pinterest SEOįirst and foremost, Pinterest is a search engine, not just a social network. Here are the latest Pinterest advertising strategies you need to know about. If you haven’t advertised yet on Pinterest, or if you’ve only promoted a few of your pins, you’re missing out! Since then, many new advertising features have been developed for brands to promote themselves. Pinterest launched their first advertising service, promoted pins, in December 2014. Pinterest can work really well for B2B brands as long as you have valuable content and attractive images to go along with it. That’s great for B2C retailers, but what about B2B services? 10% of users have an annual income exceeding $125,000. More than half of Pinterest users have an annual income of over $50,000 per year. Pinterest users are a desirable target audience for businesses. 87% of users have purchased a product they saw on Pinterest. Pinterest is often overlooked as a successful marketing channel for businesses, but it can be highly effective.ĩ6% of all Pinterest users regularly research product information on the platform. ![]()
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